Tammy Brook

CEO & Founder of FYI Brand Group, Tammy Brook, is an award-winning entrepreneur, humanitarian, and marketing expert who started developing meaningful relationships with key media, influencers, talent, and CEOs before she was even out of college. Founded in 2001 to serve as an innovative solution and one-stop shop creating roadmaps for success, FYI is an unprecedented innovator, specializing in pop culture 360 brand strategy, narrative content and communications.

As a recipient of Variety's 2018 ‘Women Impact Report’ Award, Brook champions herself as a cultural disrupter and creator sitting at the intersection of sports, arts, entertainment, fashion, sports tech and social impact industries. Brook and her award-winning agency spanning over two decades, launched over 100 celebrity and orchestrated brand collaboration campaigns from Gap, McDonalds, Rolling Loud Festival, Nike to Louis Vuitton. Representing leading global brands, chart-topping recording artists and star athletes, Brook creates road maps for their success. Recognizing social responsibility in connecting celebrities and brands to create content that uplifts global development and social justice, Brook and her agency received the 2019 ‘Social Good Creator’ Streamy Award for the ‘21 Savage Bank Account’ campaign, 2017 ‘Social Good’ Shorty Award for DJ Khaled’s ‘Key to Success’ and nominated for ‘Best in Immigration and Refugee for 2019’ Streamy Social Good Award for ‘#Free21Savage Coalition’ campaign.

Current and past clients include recording artists Kanye West, Travis Scott, Doja Cat, 21 Savage, DJ Khaled, Jhené Aiko, French Montana, Pusha T, Quavo, Cardi B, Anderson .Paak, and athletes Russell Westbrook, Amar’e Stoudemire, Damian Lillard, Odell Beckham Jr., Shai Gilgeous Alexander, and social impact organizations Pencils of Promise, Black Lives Matter, Reform LA Jails, The Cactus Jack Foundation, and Rocket Foundation.

Crystal McCrary is an award-winning filmmaker, television producer, author, and entrepreneur. She began her career practicing entertainment law with the New York City firm Paul Weiss before leaving to pursue a full-time career in writing, producing, and directing. Since that time, she has published two New York Times Best Selling novels HOMECOURT ADVANTAGE and GOTHAM DIARIES and written the critically acclaimed non-fiction book INSPIRATION: Profiles of Black Women Changing the World. She also produced the independent film DIRTY LAUNDRY. For six seasons, Ms. McCrary served as executive producer for the NAACP Image Award nominated BET series LEADING WOMEN and LEADING MEN.  Ms. McCrary also created, produced, and directed the Nickelodeon Sports series LITTLE BALLERS and LITTLE BALLERS INDIANA. Additionally, Ms. McCrary directed six short films on the NAACP Legal Defense Fund. In 2022 she directed a short film about the life and career of Kenneth Frazier, former CEO of Merck.  Most recently she co-founded Get To Yes, a full-service production company creating scripted and non-scripted content at the intersection of culture, sports and the socio-political landscape. Current Get To Yes projects include documentaries on the Olympian Allyson Felix, “The Drug in Our Pocket,” “Fatherless No More.”  To commemorate Ariel Investments 40^th Anniversary, she directed a documentary on the journey of John W. Rogers Jr. and Mellody Hobson in building the first Black-owned mutual fund firm in the country.   

In 2023, Ms. McCrary along with her son Cole Anthony launched the youth sports app GameUp which is a resource for families to help navigate the highly fragmented youth sports landscape. 

Ms. McCrary has appeared on numerous networks from CNN to MSNBC as a cultural, legal, and political pundit as well as co-hosted ABC’s The View. She currently sits on the Board the Paley Center for Media.  Ms. McCrary has received numerous honors and distinctions including being honored by The Children’s Defense Fund, Precious Dreams Foundation, Children’s Museum of Manhattan, and Urban Tech for her contributions to youth and the arts. She was also named to Crain’s 40 under 40 Young Professionals list.

Ms. McCrary lives in New York City with her husband, financier Raymond J. McGuire and their 12-year-old son Leo. Their two older children Ella Anthony is a senior at Harvard College and their son Cole Anthony plays for the Milwaukee Bucks. Ms. McCrary received her B.A. from the University of Michigan and her Juris Doctor from American University and New York University.

Beth Kojima is a co-founder of GTY Productions.  Beth began her career at Goldman Sachs, working in the Investment Management and Investment Banking Divisions.  Beth subsequently worked at a hedge fund, TPG-Axon Capital, as the Partner in charge of Investor Relations and Strategy.  Beth went on to Co-Found an ongoing education concept, Never Stop Learning (NSL), and subsequently worked on Ray McGuire’s mayoral campaign in New York City as the Director of Strategic Partnerships, running content for the campaign. Beth graduated from Duke University, magna cum laude, and received her MBA, beta gamma sigma, from Columbia Business School.  Beth serves as a Trustee of the New York Public Library, The Johns Hopkins Hospital, The Chapin School, and she serves on the Women’s Board of the Boys Club of New York (BCNY).  Beth also sits on the Board of Visitors for the Sanford School of Public Policy at Duke University, and is a member of the Dean’s Emeriti Circle for Trinity College at Duke University. Beth grew up in Baltimore, and currently lives in New York City with her husband and four children.